Our team provides a comprehensive cross-channel media strategy for a cohesive and unified brand experience, based on audience segmentation, media technologies and data strategy.
Depending on the need and the objective, our teams will develop and execute media plans adapted to the purpose in Search, Social Media, Display and Video.
We use Campaign Manager (Google’s ad server) as the central measurement point and audience management technology for massive cross-channel campaigns (direct media, programmatic buying, search and social media attribution). We also leverage Analytics 360 as the central measurement point for on-site behavior and data distribution.
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